The Futre of Shopping .. O Instore Espelho Moda virtual FANTASTISKKKKKKK…
Research suggests that not only are people 70% more likely to buy when they try garments on but they also buy over twice as much.
The Instore Virtual Fashion Mirror creates an ‘augmented reality’ retail experience, for both customers and retailers, that enables the convergence of ‘on-line’ and in store shopping in the retail environment by bringing together the key ingredients of content, intelligent video analytics, inter-active experience, social media and leading edge, digital innovation.
By bridging this gap between in-store and online shopping, Instoredraws the ever-growing internet generation into stores while at the same time attracting customers to the retailers’ e-shop.
The Instore Virtual Fashion Mirror brings this ‘online’ experience in store so that customers can bring all of a store’s multiple ranges, styles and brands to a single inter-active video screen totem or wall display and ‘virtually’ try them on; combining items as desired or as recommended by the retailer – trying style, brand and colour combinations with a few simple, intuitive hand gestures.
Customers can build complete outfits on-screen and save them to their own personal wardrobe for purchase. By calibrating to the users’ body dimensions Instorecreates an accurate representation of what the garment will look like if they wish to physically try it on and suggests complementary garments and accessories which increases cross-selling opportunities and provides additional customer service to the consumer.
http://www.c-instore.co.uk/index.php